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            <pubDate>Thu, 1 Jan 1970 00:00:00 +0000</pubDate>
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      <docs>http://www.audioscrobbler.net/data/webservices</docs>      <title>vmtelevision's Last.fm Journal</title>
      <link>http://www.last.fm/user/vmtelevision/journal</link>
      <description>The Last.fm journal for vmtelevision.
        Last.fm journals are a place to talk about all things music.</description>
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         <title>VMTelevision, VM Television, How To Get Started With Aerial Advertising</title>
         <link>http://www.last.fm/user/vmtelevision/journal/2008/04/17/gw094_vmtelevision%2C_vm_television%2C_how_to_get_started_with_aerial_advertising</link>
         <pubDate>Thu, 17 Apr 2008 09:10:31 +0000</pubDate>
         <guid isPermaLink="true">http://www.last.fm/user/vmtelevision/journal/2008/04/17/gw094_vmtelevision%2C_vm_television%2C_how_to_get_started_with_aerial_advertising</guid>
         <description><![CDATA[<div class="bbcode">VMTelevision, VM Television, How To Get Started With Aerial Advertising<br /><br /><br /> <br />How To Get Started With Aerial Advertising<br /><br />Creating banner advertising isnt difficult, but if its a new concept, it might seem overwhelming at first.<br /><br />Fear not, because not only is it not difficult, but the experts at the aerial advertising companies are old pros. Its just a walk in the park to them (or a fly in the sky, whichever works).<br /><br />First, talk to them about your message. What are you trying to convey? Are you trying to sell a product? Are you selling a service? Is this a personal message  a marriage proposal or a wish for a great birthday? Once you are clear about your airplane message, be prepared to talk about it.<br /><br />Once you are clear about that message, think about the wording. If you are only using aerial advertising to get your message out, you might have a different approach than if you also run newspaper and other advertising at the same time. Think about this as you work toward placing your plane advertising.<br /><br />Where should your message be delivered? Airplane messages can be flown over a variety of places and events, such as:<br /><br />? Beaches<br /><br />? Traffic at rush hour<br /><br />? Festivals<br /><br />? Concerts<br /><br />? Theme parks<br /><br />? .. and other places<br /><br />Think about your message, your product or service and then consider which location will be best for your advertising. Remember, the experts at the aerial advertising companies can help you decide which location is best for you.<br /><br />Once you have decided where to fly your banner and you know what you are trying to convey, consider how you want your banner produced. Airplane advertising is versatile  you can provide custom artwork or your ad can be produced via computer. Most companies can have your airplane banner ready within two weeks, although during the peak of the summer season, you should plan ahead.<br /><br />One of the most popular questions asked by potential advertisers is this  how long will people view my ad? It seems that the flight time is too short for the message to be seen very long. In fact, the average view time for an airplane message is about 17 seconds. But thats 17 seconds of focused viewing.<br /><br />In addition, studies have shown that most people will view the airplane advertising much longer, watching the plane when it first comes into sight (as soon as they hear the planes engine) and watching the plane and the banner until they fly out of sight. That time is much longer than 17 seconds, and studies also show that people remember these ads much better. So whether its the length of time, or the strength of the style of advertising, the reality is people pay attention to these ads!<br /><br />Once you have selected your message, your style of banner and youve begun to understand the process, the only thing to do is to pay for your plane advertising and then watch things happen. That is, be ready for the visits and phone calls. The majority of people who see banner advertising remember it, so if you have something they want, theyll be in touch.<br /><br />Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. 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